AXA EquitableTYPE: Responsive Website, CMS, User Experience
ROLE: Creative Director & Designer
CLIENT: AXA Equitable
DESIGN TOOLS: Photoshop, Illustrator
MATERIALS: Posters, Mondo & Flag Pole Banners, Postcards, Newspaper, and Magazine
THE CHALLENGE Along with creating a captivating video for the 2011 Taste of Times Square festival, I designed the integrated print advertisments, that went up throughout Times Square and some parts of the city.
THE METHOD Layout the design with new sponsors. Cleaned up the typeface on Illustrator, retouch the images, designed layout in photoshop.
THE OUTCOME Created effective, high-quality advertising within budgets and brand guidelines. 2011 Taste of Times Square Festival went off without a hitch.