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A Taste of Times Square

Times Square Alliance

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Times Square Alliance

TYPE: Responsive Website, CMS, User Experience

ROLE: Lead Interactive Designer

CLIENT: Times Square Alliance

DESIGN TOOLS: Photoshop, Illustrator

MATERIALS: Posters, Mondo & Flag Pole Banners, Postcards, Newspaper, and Magazine

THE CHALLENGE Along with creating a captivating video for the 2011 Taste of Times Square festival, I designed the integrated print advertisments, that went up throughout Times Square and some parts of the city.

THE METHOD Layout the design with new sponsors. Cleaned up the typeface on Illustrator, retouch the images, designed layout in photoshop.

THE OUTCOME Created effective, high-quality advertising within budgets and brand guidelines. 2011 Taste of Times Square Festival went off without a hitch.

*Design and code integrity of sites may have changed since initial launch.

Website: http://www.timessquarenyc.org
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/ Times Square Alliance Online

TYPE: Website Banners & Illustrations

ROLE: Designer

DESIGN TOOLS: Photoshop & Illustrator

TECHNICAL: HTML/CSS

THE CHALLENGE: Staying within the budget and maintaining brand guidelines, marketing department wanted illustrations for monthly celebratory holidays to go on the site, including the New Years Eve Ball drop in Times Square which they handle yearly. The banners had to have a consistent theme and feel to them, while still being fun, bold and lively. It’s Times Square of course.

ROLE: I started with viewing all the holidays in the calendar and the events that occured in Times Square. Started sketches with St. Patrick’s Day, then Mother’s Day, Father’s Day. Once there was a consistent feel then, I went to do Easter, 4th of July and so forth. Over 12 Illustrations were created for the site.

THE OUTCOME: Marketing team was happy. Banners and Ilustrators went on site monthly.



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Let's create and build together.

It’s been great collaborating with clients and businesses around the world, from New York to LA, Dublin to London, Singapore to India. Let's collaborate, create and inspire.

Digital Experience: Web Responsive Design, User Interface, (UI) Mobile Design, Web Application/Portal, Motion Design, Video Production
e-Marketing Strategy: Responsive HTML Email, Online Advertisements, Banner Ads, Social Media
Web Maintenance: Content Updates, Manage Hosting, & Analytics
brand building: Logos, Business Cards, Letterheads, Brochures, Annual Reports, Books & Magazines

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If you have an interesting project, an RFP, or just need some help, reach out to us and will get back to you as soon as possible. We’re available. We also teach, lecture, give workshops, and love sharing knowledge, and we’ll literally go anywhere! hello@bettymedia.com

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